Amazon Expands Its Reach: Original Films to Stream on External Websites

In a major move that could shake up the streaming industry, Amazon announced that it will now make its original movies available for streaming on external websites, expanding beyond its own platform. The move is expected to increase the visibility of Amazon’s original films and attract new audiences, while also allowing filmmakers to have more control over the distribution of their work.

Amazon’s decision comes as the company continues to invest heavily in original content in order to compete with rival streaming services such as Netflix and Hulu. In recent years, Amazon Studios has produced a number of critically acclaimed films, including Manchester by the Sea, The Big Sick, and Beautiful Boy. However, despite their success, many of these films have struggled to find a wider audience beyond Amazon’s own platform.

By making its films available on external websites, Amazon is hoping to change that. The company’s head of marketing and distribution, Bob Berney, said in a statement that the move is “part of our ongoing efforts to expand the reach of our films and provide more opportunities for our filmmakers to connect with audiences.”

The decision is also a nod to the changing landscape of the film industry, which has been upended by the rise of streaming services. With more and more people choosing to watch movies and TV shows online, traditional distribution models have become less relevant. By making its films available on external websites, Amazon is acknowledging the need to adapt to these changes.

However, the move is not without risks. By making its films available on other sites, Amazon is ceding some control over the distribution of its content. The company will also have to navigate the complex licensing agreements that come with streaming content on external websites.

Despite these challenges, many in the industry see Amazon’s move as a smart one. “It’s a win-win for everyone,” said one Hollywood insider. “Filmmakers get more control over the distribution of their work, audiences get more access to great films, and Amazon gets to expand its reach beyond its own platform.”

The move is also likely to put pressure on other streaming services to follow suit. Netflix, for example, has been notoriously protective of its content, making its films and TV shows available exclusively on its own platform. However, with Amazon now expanding beyond its own platform, Netflix may be forced to reconsider its strategy.

Overall, Amazon’s decision to make its original films available on external websites is a significant move that could have far-reaching implications for the streaming industry. As audiences continue to migrate online, traditional distribution models are becoming less relevant, and companies like Amazon are looking for new ways to connect with viewers. By expanding beyond its own platform, Amazon is taking a major step in that direction.